Hello Reader,
Don't drift into 2026. Design it.
This is your complete system to go from reflection to action, so you can lead with clarity, confidence, and momentum in the new year.
If you've followed my work this year, you know I've been immersed in writing my Beyond Incremental book and refining the framework at its core.
You also know I recently launched the Beyond Incremental Assessment, which helps leaders see clearly where they excel and where they may be unknowingly holding themselves back.
Many of you reached out after taking it.
You wanted the next step.
You wanted help applying the insights.
You wanted to turn reflection into action.
This Black Friday offer is my answer.
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Black Friday Summary
Get the Technical Leader's Advantage course.
Plus a live Dec 10 workshop to set your 2026 breakthrough goals.
3 options:โ
$397 - course + workshop
$1,497 - add coaching
$2,497 - VIP experience through June
Deadline: November 29 @ midnight PT
๐ Choose your path โโ
Keep reading for the full breakdown of what's inside.
What You'll Learn: Technical Leader's Advantage
This is the course I wish I had when I transitioned from building products to building the leaders who build products.
It's three weeks of hard-won frameworks from 30 years of experience: from developer to CTO to startup CEO to Global 500 VP.
Week 1: Lead From Your Actual Strengths
Most leadership advice tells you to be someone else. This week helps you discover what makes YOU effective.
- Passion-Driven Leadership: Lead from what drives you, not someone else's playbook
- Master Communication and Storytelling: Move people to action with clear, compelling vision
- Continuous Learning: Grow consistently without burning out
Week 2: Build Teams That Accelerate
High-performing teams don't form by accident. You architect them.
- Nurture Talent: Develop people without micromanaging
- Set High Bars Without Burnout: Drive results while keeping energy high
- Define Vision Worth Following: Inspire your team with meaningful direction
Week 3: Navigate Adversity and Build Momentum
Breakthrough leadership recover from setbacks and celebrate progress.
- Transform Adversity: Turn obstacles into opportunities
- Anchor Progress with Routines: Create systems that compound
- Celebrate Strategic Wins: Use the right recognition to build momentum
Each module includes:
- A focused 15-20 minute video lesson
- A practical, immediately applicable exercise
- Real examples from my leadership experience
You also get:
- Career Planning Framework (Purpose, Person, Pay): make alligned career decisions
- Beyond Incremental Assessment: See where you stand in People, Performance, and Passion Leadership.
It is the bridge between the book's ideas, the assessment's clarity, and the real work of becoming a breakthrough leader in 2026.
And unlike most Black Friday deals, this isn't just a discount, it's a launchpad for 2026.
Black Friday Bonus: Live Workshop on Dec 10
I'm hosting a 90-minute live workshop on December 10 to apply course content to YOUR 2026 context.
This isn't generic goal-setting.
It's about identifying where you need to go beyond incremental and remove what's holding you back.
In the workshop, you'll:
- Identify your top 3 leadership focus areas for 2026
- Map where incremental stops and breakthrough begins
- Build your first 90-day milestone
- Get Q&A and peer feedback from fellow technical leaders
๐ Exclusive to Black Friday buyers. It won't be offered separately. Recording included.
When you combine the course with the workshop (and coaching, if you choose it), you get a complete system for moving from insight to action.
Combine the course, workshop, and optional coaching for a complete insight-to-action system.
1. Self-Paced + Workshop
Perfect for sharpening the leadership essentials that separate good leaders from great ones.
You get:
- Full Technical Leaderโs Advantage course
- 9 training videos + 9 practical exercises
- Lifetime access to the course material
- Career Planning Framework
- Beyond Incremental Assessment
- ๐ Black Friday bonus: The 2026 Breakthrough Leadership Workshop (Dec 10)
Regular: $594
โBlack Friday price: $397 (Save: $197)
2. Premium Coaching + Workshop
For leaders wanting guidance to apply Beyond Incremental.
Includes everything in Self-Paced, plus:
- 3 private 60-minute coaching sessions (through March 2026)
- 90 days of email Q&A access
- ๐ Black Friday bonus: Personalized Assessment Review. I'll walk through your Beyond Incremental Assessment with you and identify your most important focus areas.
Regular: $2,191
โBlack Friday price: $1,497 (Save: $694)
Note: Only 5 spots available.
3. VIP Experience
For high performers who want comprehensive support throughout 2026 as they put the Beyond Incremental framework fully into practice.
Includes everything in Premium, plus:
- 6 extended 90-minute coaching sessions (through June 2026)
- Slack or WhatsApp access for quick questions
- ๐ Black Friday bonus: Personalized 2026 Leadership Development Plan. A detailed roadmap for performance planning, promotion discussions, and year-long leadership development
Regular: $5,341
โBlack Friday price: $2,497 (Save: $2,844)
Note: Only 2 spots are available.
How it all fits together
- The framework defines breakthrough leadership
- The course equips you to lead, build, and navigate
- The assessment pinpoints your current strengths and gaps
- The workshop tailors everything to your 2026 context
- The coaching offers personalized guidance and accountability
Most leaders drift into January with vague intentions. Breakthrough leaders start aligned, focused, and already in motion.
Do the work now, don't scramble in January.
Shape what comes next instead of reacting to it.
Offer ends on November 29 at midnight PT.
๐ Explore your options and enroll here โโ
If you have any questions, simply reply. I'll help you find the right fit.
Here is to what's next,
Andrea
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P.S. Directors and VPs managing managers: the Premium Coaching tier was designed with you in mind. Apply now.
P.P.S. Havenโt explored the framework yet? Head to BeyondIncremental.com for essays, tools and the assessment that shows where your next leap begins.
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